We Like This Promotion

This promotion caught our eye because it just seems so perfect. It's funny, it's sassy, and it's silly. It's a simple, fun idea -- a banana company giving away banana costumes!

When creating contests, it's common for Promotion Departments to rely on the "Big 3" of the prize world: Cash, cars or trips. A huge percentage of contests give away one of these three items. Cash, cars and trips are the most common giveaways for a really obvious reason: everybody wants more cash, cars and trips.

But, kudos to this banana company for running a contest that is a nice change from the usual. The mechanics of the contest weren't anything special -- it was a simple "visit the website & enter-to-win". But this promotion's genius is in being just a little cheeky, which is why I noticed it immediately at my local grocery store.

If your company decides to run a contest, consider what kind of promo is the best fit. Clearly, something off-centre like a banana costume giveaway isn't a good fit for every business. But if your customers will get a chuckle from a fun giveaway, go for it. Remember, the reason for running a contest is to get people thinking about your brand. Sometimes I even wonder if "cash, cars & trips" become white noise that fades into the background. Buy a couple dozen banana costumes instead, and "go bananas".

Forget giving away a $30,000 car. Give away a $30 novelty item instead.

Photo Credit Joe Middleton 2017