Email Marketing Done Right

Recently, I booked movie tickets online. About an hour before the movie started, I received this follow-up email from the movie theatre.

It's a pleasant, friendly reminder of my purchase, and also a gentle nudge to consider spending some more money while I'm there.

Did I buy any of those snacks? No (but that's only because I didn't feel like re-mortgaging my house to buy 3 cents worth of popcorn kernels).

This email is great. It uses my name & the movie I was about to watch (clever). It includes a clickable link to look at snack options on my phone (brilliant). The image they've chosen highlights their rewards program (subtle). And I learned something (they sell poutine?).

I also learned something else just now: my spell-check doesn't recognize "poutine".

Consider the emails you send to your customers. Are there ways to make them more personal and customized?

Every day, my inbox fills up with far more marketing messages than I could ever read (it's my own fault; after all, I can choose not to check so many "yes" boxes). But which ones do I choose to read? The personalization & the perfect timing make this e-mail a winner.